"In Another Life" features incongruous piano-playing, a dozen Miss Universe contestants (who were reportedly required to appear and flounce about, unpaid), a dash of fat shaming, and about fifteen seconds of Donald Trump at the end, reprising his hackneyed role from The Apprentice and destroying any potential future alibi. I guess you would call it techno, I'm not hip with what the kids are saying these days. It's not good, whatever it is.
Two stars, minus one for not paying the ladies. You're the scion of an oligarch, for shame.
In "Премьера клипа!" Emin introduces the character of Jose Mamedov, an incompetent but charming secret agent who swills knockoff Azerbaijani Red Bull and feels up sexy ladyspy Marusya Fomina while fleeing from mobsters, cops, and some dude on a dirtbike after a botched assasination attempt. Filmed partly on the roof of Mort's apartment building, the video is a competently-made farce in the vein of the Beastie Boys' "Sabotage." Unfortunately, the song is, I don't know, some kind of Azerbaijani easy listening or something.
Two stars, plus one because the behind the scenes Jose Mamedov vids are delightful.
"Boomerang" is a pretty good and catchy pop song, with the exception of a rather forced insertion of the word "Panamera" into the lyrics. The video notes say that it's "powered by Porsche" and okay, I get product placement, but maybe just put some pics of the car in the video or something, come on. Also, of all the Porsche models that you could product place with Emin, I just don't think the four-door is a good match. Anyway, Nile Rodgers produced and plays guitar, and everything sounds great. The video is a stylish but forgettable green screen affair.
In "Amor" Emin gives us his unconvincing take on Latin pop. In order to secure the services of 2012 Miss Universe Olivia Culpo, Emin met with notorious procurer Donald Trump for the first of many times. In the video, Ms. Culpo is pursued through a dark industrial district by a relentless stalker, but it all turns out okay after she stumbles into some kind of all-female warehouse dance party and realizes that it's just Emin who has her cornered. Oh, and there's an inexplicable interlude involving a horse.
"Amop" is the Russian version of the previously-reviewed "Amor." The video is the same, except Emin uses a motorcycle instead of a Camaro to stalk Olivia Culpo. Also, I don't speak Russian and can't understand what he's saying, which really helps.
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