I.e. everyone knows what's on the line. Pure, utter noose is on the line. But it's a bit like nicotine. I don't [personally] imbibe illicit substances [myself] but I still smoke a pack or two a day. Graphic imagery and all.
I think it's a statement of my personal character and courage. It takes a Real Man to look Death straight in the eyes and suck back with a grin.
I'll likely feel differently when they operating on my left lung.
As those stoners stupid enough to rock stoner decals and shirts might feel differently when a cop extracts a Moran Penalty of 500 baht for being stupid enough to wear a Pot Leaf shirt when one is a stoner.
But until then, they [and I] are 'courageous'. Although I would argue I have slightly better fucking taste.